AppCalcsSubscription planning
App Subscription Growth Simulator
Model how new subscribers and monthly churn could affect MRR, cumulative revenue, and platform fees over time.
Interactive simulator
Growth assumptions
- Ending subscribers
- 383
- Net ARR run rate
- $38,888
- Cumulative net revenue
- $56,089
- Total Apple fees
- $9,919
- Total RevenueCat fees
- $117
Projection
Monthly recurring revenue
Estimate only. Assumes constant acquisition, churn, price, and fee programs. Taxes, refunds, trials, annual plans, currency changes, and other costs are excluded. Verify current Apple and RevenueCat terms.
How the projection works
Each month, the model applies churn to the existing subscriber base and then adds the same number of new subscribers. Revenue uses a constant monthly price.
Net MRR subtracts the selected Apple commission and the current RevenueCat estimate. The model excludes taxes, refunds, trials, annual-plan timing, currency changes, and operating expenses.
This is a deterministic planning scenario—not a forecast or guarantee. Try conservative, expected, and optimistic inputs to understand a range of possible outcomes.